👋 About Me

Hi, I’m Jahel, born and raised in vibrant Mexico City, the middle child between two brothers.

I like to joke that I’m the best part of the sandwich: they’re the bread, and I’m the special filling that brings the flavour 😊

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I’ve called Spain home for the past 20 years, where I’ve built a life filled with love, laughter, curiosity and continuous learning.

I’m also a proud mum to a brilliant six-year-old boy who keeps me on my toes and reminds me every day that curiosity and imagination are superpowers. Motherhood has been one of the most transformative journeys of my life, and yes, it probably deserves its own blog!

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When I’m not working on my projects, you’ll probably find me cooking (still chasing the perfect boiled egg), singing around the house, watching films, dancing with my son, or planning our next family adventure.

I believe life’s too short not to laugh loudly, keep learning and cherish the people you love.

 

💼 What I Do

I’m a strategic marketing consultant, AI enthusiast and lifelong learner with 20 years of experience in the education sector, across Higher Education, EdTech and Language Learning in Europe and Latin America.

Throughout my career, I’ve helped organisations connect strategy, technology and people, building stronger brands, creating meaningful customer experiences and turning ideas into initiatives that generate impact.

I’ve led marketing and product strategies across 14 countries, managed multicultural teams, collaborated with universities, institutions and business partners, and delivered award-winning campaigns.

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Today, as a freelance consultant, I support organisations with strategic marketing, positioning, go-to-market initiatives and AI literacy, helping teams understand and adopt new technologies in a practical, responsible and human way.

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Because for me, innovation is not just about tools.

It’s about people, curiosity and finding better ways to solve problems.

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🎓 Lifelong Learning

Learning has always been part of who I am. Over the last few years, I’ve continued exploring the intersection between marketing, technology and human behaviour through:

 

• AI Marketing Automation (2026)

• AI & Data Science (2026)

• 5G Technology for Business Innovation (2026)

• Mini MBA in Management (2025)

• AI for Business & Marketing (2025)

• Professional Diploma in Digital Marketing (2023)

• Mini MBA in Marketing with Mark Ritson (2022)

• Business Leadership Programme at Lead 50/50 (2021)

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This journey inspired me to create Marketing & AI: a space where I share what I learn, translate complex concepts into practical ideas and explore how technology is changing the way we work, communicate and create value.

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💜 What I Stand For

Beyond marketing and technology, I care deeply about building environments where people feel included, valued and empowered.

I’ve supported Diversity, Equity & Inclusion initiatives across international teams and contributed to projects focused on empowering women and creating more inclusive spaces.

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I also volunteer to support initiatives that help women and children affected by gender-based violence, a cause very close to my heart.

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Thanks for stopping by!

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Whether you’re here to read, learn, connect or collaborate, I’m glad you found this space.

Let’s keep learning, sharing and making technology — and marketing — a little more human, one story at a time.